What is the Difference Between Vision and Mission Statements?

Adriana Girdler

Not sure what the difference is? Here’s the answer! One of the most common questions I get asked is, “What is the difference between a …

Not sure what the difference is? Here’s the answer!

One of the most common questions I get asked is, “What is the difference between a vision statement and a mission statement?”

It’s a great question – and one that doesn’t get explained enough. There IS a difference between vision statements and mission statements, and it’s important to know those differences so that these tools can truly serve your business the way they’re supposed to.

I’m a big believer in the power of vision and mission statements, and that’s why I’m going to clear up some of the confusion for you today.

I’ve made a video to explain the difference between vision and mission statements, and I’ll even give you a couple examples of each. In this video, we’re going to answer the questions:

  • What is a vision statement?
  • What is the purpose of a vision statement?
  • What is a mission statement?
  • What is the purpose of a mission statement?
  • How are each of these used in business?
  • What are some examples of good vision and mission statements?

Through this breakdown as well as the examples provided, your understanding of vision and mission statements will be much clearer so that you can use them to benefit your business.

Are you in? Follow me over to YouTube and let’s get started!



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Adriana Girdler is a project manager, productivity specialist, entrepreneur, professional speaker, facilitator, visioning wizard, and author. As President of CornerStone Dynamics, Adriana is one of Canada’s prominent business productivity and project management specialists—helping both individuals and businesses do what they do, only better. She is a certified master black belt lean six sigma with over 20 years’ experience improving how companies work.

She also holds both PMP (project management professional) and CET (certified engineering technologist) designations. She’s a Tedx speaker, as well as a HuffPost and Thrive Global contributor. She has been interviewed on Global, CBC, CTV, CHCH, 680News Radio, Newstalk 1010, Sirius XM and published in the Globe and Mail and numerous industry magazines. WANT ADRIANA'S FREE ONLINE TRAINING? In 45 min, learn Adriana's 5 project management secrets she use on EVERY project. Sign up for the Free Webinar here: THE FAB FIVE FUNDAMENTALS OF PROJECT MANAGEMENT

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