Scamper Technique Explained

Adriana Girdler

Confused about the Scamper Technique? Here’s how to apply it Have you heard about the Scamper Technique before but are confused about what it is …

Confused about the Scamper Technique? Here’s how to apply it

Have you heard about the Scamper Technique before but are confused about what it is and why it’s useful? The Scamper Technique is one of the easiest and most straightforward techniques that you can start using today to increase your team’s creative thinking, products and ways of working.

The Scamper Technique is a fantastic brainstorming method. I use it with my team whenever we’re trying to find something new, different, innovative and creative. Essentially, the Scamper Technique is an acronym. Here is what each letter stands for:

S – Substitute

C – Combine

A – Adapt

M – Modify

P – Put to another use

E – Eliminate

R – Reverse

So, what do each of these really mean?


The first word in the acronym describes a trial and error method. You can look at this from either a product perspective or a process perspective. Think: Is there anything we can substitute within our process to make it better?


This means to merge two ideas into one. If you’re looking at it from a product perspective, can you take two different products and combine them into one better one? Or, from a process perspective, can you take two different ways of working and combine them into one process?

Adapt, Modify, Put to Another Use, Eliminate, Reverse

While I want to explain all these other meanings right here and now, I want to tell you that I’ve already done so in a video format complete with examples of how each of these can be applied. So please, don’t walk away before learning all you need to know about the Scamper Technique to effectively use it. If this, so far, sounds like something that would be helpful for you and those you work with, please take a few minutes to learn the rest of what you need to know by joining me over on YouTube so we can go through it. See you there!

I really hope that you found this helpful – and if you did, it would mean so much to me if you would share it on your social media.

Meanwhile, if you really are committed to mastering your next project, do consider taking my SLAY Project Management online course where I show you step-by-step how to successfully manage a project, plus you get access to every template you will need, along with detailed video instructions on how to fill them out.


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Adriana Girdler is a project manager, productivity specialist, entrepreneur, professional speaker, facilitator, visioning wizard, and author. As President of CornerStone Dynamics, Adriana is one of Canada’s prominent business productivity and project management specialists—helping both individuals and businesses do what they do, only better. She is a certified master black belt lean six sigma with over 20 years’ experience improving how companies work.

She also holds both PMP (project management professional) and CET (certified engineering technologist) designations. She’s a Tedx speaker, as well as a HuffPost and Thrive Global contributor. She has been interviewed on Global, CBC, CTV, CHCH, 680News Radio, Newstalk 1010, Sirius XM and published in the Globe and Mail and numerous industry magazines. WANT ADRIANA'S FREE ONLINE TRAINING? In 45 min, learn Adriana's 5 project management secrets she use on EVERY project. Sign up for the Free Webinar here: THE FAB FIVE FUNDAMENTALS OF PROJECT MANAGEMENT

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