3 Surprising Benefits Of Referencing Your Company’s Vision Statement

Julie McKeon

Look to your companies vision statement to stay focused at work How many of you can truly say that you love your manager’s leadership style? …

Look to your companies vision statement to stay focused at work

How many of you can truly say that you love your manager’s leadership style?

Lucky for me, I can. I am grateful to have a leader that continuously aligns our team with the strategic direction of CornerStone Dynamics (CSD).

How? By consistently revisiting and strategically making decisions based on our company vision statement.

Our Company Vision Statement – A visual representation

What is a company vision statement you ask? Think of a vision statement as a compass. It guides you in the right direction and on the right path. A vision statement provides answers to the following questions:

1. What is it the company does?

2. How does the company do it?

3. Why is the company doing it?

The answers to these questions say a lot about an organization and what they stand for.

When CSD was founded in 2008, Adriana Girdler, president and CEO, developed the companies’ vision statement as a way to align all future strategies, tactics and policies together to ensure success. Our vision statement is the foundational work from which CSD is built upon. Our vision statement is displayed in our office where we can be reminded daily of the purpose, function and understand the core values and future direction.

Having a well-defined vision statement is a critical success factor to organization’s staying focused. The old saying comes to mind “keep your eye on the prize”.

Employees tend to be more motivated and are more likely to be satisfied in their careers when they have a vision to follow. Also, employees tend to work to their full potential to achieve the company’s vision and overall objectives.

In my daily work at CSD there are times when I am faced with decisions and I most definitely look to our company vision statement to help me make the choice that supports the best interest of CSD. To me, being able to reference our vision statement provides me with 3 benefits:

1. Direction

2. Clarity

3. Ability to Stay focused

This is my strategy to staying focused and aligned with the core values of CSD.

Do you know and follow your organization vision statement? Feel free to leave a comment below or shout out to us on Facebook or Twitter. Of course, you could always write your own blog post on the subject and share it with us… We’d love to read it!

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Julie McKeon was a project coordinator with CornerStone Dynamics Inc. Julie's 'What the heck' blogs explore the editorial calendar from a new-comer’s perspective.

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