7 Awesome Vision Statement Examples

The best vision statements, ever! 

all is too goodA vision statement is a declaration of a company’s goals for the long-term future. They can be a challenge to develop. For some guidance on writing vision statements with more meat, visit the Surprising Revelations About The Short & Sweet Vision Statement.

To jump-start your brain, I’ve taken a look at some of my favourite vision statements and captured them below – they aren’t filled with fluff. Rather, they’re inspirational and memorable. They go beyond the profit margins. I selected them because they spoke to me.  Have a look and tell me if you agree:

WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth

Honda, in 1970: We will destroy Yamaha.

Microsoft: A personal computer in every home running Microsoft software.

Google:  To provide access to the world’s information in one click.

Toys R Us: Our vision is to put joy in kids’ hearts and a smile on parent’s faces.

Coca-Cola: Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, where together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean, and fast-moving organization.

CornerStone Dynamics: Our own vision statement is powerful, we read it at the start of each team meeting. However, we chose the visual approach so it would really speak to us. Check it out here: Our Vision Statement Matters

Also, check out our blog on why Detailed Vision Statements Are Critical To Every Business.

Does your corporate vision statement have what it takes to make the list? Feel free to leave a comment below or shout out to us on Facebook or Twitter. Of course, you could always write your own blog post on the subject and share it with us… We’d love to read it!

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